Mattia Oddone
Head of Cinema and TV International Sales
RAI Radiotelevisione Italiana
(Italy)

What are your sales strategies and what buyers do you target?

As witness to more than half a century of Italian art, day-to-day life and customs, RAI plays a leading role in Italian and international culture. From archives to soundtracks, from major sports events to documentaries, from mini-series to news, from films to entertainment: RAI TRADE is the exclusive distributor in Italy and abroad of all rights to PAI's productions.

One of its objectives is to contribute to the spread of "Made in Italy" products throughout every sector of the audiovisual industry. RAI TRADE serves as an amplifier for Italy's lifestyle, popularising the country's heritage of images, sounds and ideas. Its structure, though highly developed, gives it agility and an in-depth knowledge of market dynamics: these are the distinguishing characteristics of a company that combines proven professional skills with a dynamic approach to its business activities.

At the World Content Market we are targeting a wide range of buyers, from large and small terrestrial local, free TV stations up to VOD and Pan-regional multi-platform content providers and distributors. The richness of our catalogue, including the distribution libraries we handle such as the great Titanus and Istituto Luce, allow us to meet all market requirements with the best of Italian production.