Sales strategies

Denise Anlander
TV Distribution Manager
Guinness World Records
United Kingdom

What products will you offer during the World Content Market?

Guinness World Records TV will bring more than 700 hours of programming to the World Content Market ranging from one-off specials to complete series. 2009 has been our most productive year to date with 10 original productions in Europe, and Australasia, all of which are packaged and ready for international distribution.

What rights do you offer?

We control all media rights to the Guinness World Records programming both in short- and long-form. Although originally produced as long form programs, the shows are very segmented into different record attempts so work equally well as stand-alone clips.

Buyers from what countries do you target?

One of our main objectives for 2010 is to increase our distribution presence in Eastern Europe. We feel that the World Content Market itself can be a good aid to assist us with this part of our strategy. All of our latest shows are available for first run in these territories so we are very excited about showing them to key buyers and believe by the end of the market several deals will be well on their way to conclusion.