Acquisition Strategies

Fredrik Hillerbrand
Country Manager
Strix Television AB
Sweden

What are your acquisition strategies at the beginning of 2010?

The strategy is to broaden the search for new exiting formats. We normally search the same markets as everybody else, but now we're going to scan a bigger geographical territory. Who says the next Survivor can't come from Poland?

What products are you looking for?

I'm looking for anything original, exiting, engaging, thrilling, provoking within reality, factual entertainment and game shows.

What rights are you looking for?

I'm only looking for non-scripted format rights.