Acquisition Strategies

Iryna Shopa
Head of Program Department
MK-Distribution
Ukraine

What are your acquisition strategies at the beginning of 2010?

As you may know, MK-Distribution specializes in selling TV rights for Ukrainian broadcasters and for other companies all around the world. We are oriented towards a wide audience because we work with different channels, and we need to be able to meet different clients' requirements. We're interested in cooperation not only with known companies but also with small private studios that offer interesting products. That's why we are open to all forms of collaboration and develop different projects – the Footage Department was opened at the end of 2009. It specializes in finding and acquisition the unique archive video clips and other footages for its further using in different TV projects of MK-Distribution and our international partners.

What products are you looking for?

We are interested in all genres: feature films (comedy, family films, drama etc.), lifestyle and entertainment programs, documentary, animation etc. We're looking for products that will satisfy different clients' needs. We also are looking for different footage for our Footage project. The main requirements of products are quality and a reasonable price.

What rights are you looking for?

We're looking for all TV rights, mainly for CIS territories, worldwide VOD, DVD and mobile rights. And also all media rights for our Footage project.