Acquisition Strategies

Aleksandra Kozlowska
Acquisitions & Sales Coordinator
Digital Partners Sp. z o.o.
Poland

What are your acquisition strategies at the beginning of 2010?

www.tvscreen.pl service has become a very strong brand on the Polish internet market. It means the expectation about the offer, especially regarding the content are very high. The strategy to achieve a success is to not focus on a one special kind of content but according to our users profile give them all they can need. That is the reason why we fix our attention on the high quality content. We have entered into 2010 with two contracts signed with ABC-Disney-ESPN Television and NBC Universal, and now we have a fantastic content base to start off this year. Today, we're continuing discussion with other major studios as well as with independent international studios.

What products are you looking for?

According to Digital Partners strategy, we're looking for the movie products for all families. Feature films, documentaries and children's content from the top of ranks are what we are still interested in. However, during the World Content Market, we'll focus on feature films and music, which is very popular in our service.

What rights are you looking for?

As an internet VOD platform, we ' re looking for VOD internet rights. We ' re looking for partners who can guarantee long-term cooperation with the high level of service.