Acquisition Strategies

Salina Tengku Salahudin Brand Executive NATSEVEN TV SDN. BHD. (NTV 7) Malaysia		Emilya Ab Rahim Brand Manager NATSEVEN TV SDN. BHD. (NTV 7) Malaysia

What are your acquisition strategies at the beginning of 2010?

The next 12-18 months will see the station still being very cautious with acquisitions. We foresee that the station will still be trying to recover from the current economic downturn and will make sure that we continue to control our programming budget, keep operational cost down while juggling the a&p budget. The station will still be very selective with their acquisition with careful evaluation of each title and will opt for the best deal out in the market. 

What products are you looking for?

NTV7's 2 core target audience is still targeting Chinese mass and Urban 30+. For Chinese mass, the main focus is still on local programming especially in local dramas, which is one of ntv7's main strength. Other focus includes variety shows with local relevance and local community based shows. As for our urban target audience, the station's direction is still very much focused on wholesome, family entertainment programs for all Malaysians. Genres that work for the station are game shows and variety shows. We also look at content that is skewed to the slightly more affluent and matured group as our urban target audience is skewed towards those ages 30 and above & content that is skewed to women for our weekday morning programs. Another requirement that we look at is to make sure that the content we acquire have to fit the three characteristics of ntv7, which are ‘ smart, stylish and engaging '.

What rights are you looking for?

Mainly FTA, but we can consider online & mobile.