Market Guide
Market Guide is a Color Book that is published before the market and contains information about participants (Sellers and Buyers) and products submitted to the Market Screenings. Information about companies and products is provided by companies themselves. Market Guide is delivered to all participants in the Market Bag.
Advertising options in the Market Guide
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Participants Section Information about participants: company name, address, phone, fax, e-mail, delegates list, information about activities (genre, rights and territory).
Examples:
Screenings Section
Information about products submitted to the Market Screenings. Product Sections: Animation, Children Programs, Documentaries, Education, Feature Films, Formats, Lifestyle, Light Entertainment, Music, News, Current Affairs, Erotic, Sitcom, Sport, Telenovelas, Travel, TV Series, Mini Series, Reality Shows, Archives, Clips, etc... Each product has: title, synopsis, image, year of production, duration, genre, information about the right holder.
Examples:
Buyers can find products in the Market Guide and screen them in the DVD library of the Market Screenings. |
Market Review
Market Review incudes interviews about acquisition and sales strategies
with executives from TV Channels and distribution companies and analitical information about television and film business.
Market Review has 2 editions: a printed edition in the Market Guide and an on-line edition on the Market web-site.
Viewpoints
Interviews about acquisition and sales strategies with executives from TV Channels and distribution companies. What programs are popular on European, American and Asian TV Channels? What are the coming trends in broadcasting? What products buyers are in demand in different countries? What is the share of national and international products on slots of TV Channels? How many hours of programming do TV Channels acquire every year? Do acquisition executives increase or decrease acquisition budgets this year? What are the most powerful products on TV Channels in different countries? - Buyers answer these questions. Sellers share their experience.
Example:
Television: World TV Markets Review
This review is devoted to international television markets. It includes audience shares of TV Channels, TOP 10 programs, information about major TV Broadcasters in many countries. This part of the magazine is developed in collaboration with official national institutes involved in audience measurement and research and TV Broadcasters. It shows information about broadcast and audience ratings in all corners of the world.
Example:
Film: European Film Markets Review
Written by journalists of Cineuropa, European countries overviews give countries profiles, market figures, and analysis in the field of production, co-production and distribution in these countries, in particular:
- Overviews of cinematographic industry on each country with focus on production and co-production
- Facts & Figures that characterize industry in each country (Production, Local films produced, Average budget)
- Exhibition (Number of Cinemas, Number of Screens, Number of Admissions, Box office)
- Releases (Overall, Local titles, Box office for local titles)
- TOP Exhibitors (leading exhibitors and the number of screens)
- Market share Distributors (major distributors and their share on the market)
- TOP box office (with indication of country origin)
- Best national movies (on box office and awards on prestigious festivals)
Example:
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Market Database
Market Database is the powerful on-line matchmaking facilities (that include the full database of registered delegates, their product information, contact details, research engine and appointment setting tools).
With use of the Market Database, Participants can identify clients, prospects, and schedule meetings in advance. They can search by company (activity, country, continent); by product (genre, format, duration, episodes, year of production, country of origin, target audience), by participant (required genre, territory and origin).
Buyers can review products (title, image, and synopsis) in advance, select titles and keep in touch with sellers to request meetings, catalogues and screeners and to set up meetings.
Sellers can select buyers and find information about their interests (rights, genres and territories).
Participants can send a targeted e-mail to other Participants thought the Market Database. Participants' emails, phones and mobile phones are posted in the Market Database. Information about companies and products is provided by companies themselves.
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